At one point, merchants who used the automations tool were pretty limited to Shopify's first-party apps like Shopify Email. But with this project, our goal was to expand this experience and allow third-party apps to integrate which would allow merchants to manage all their marketing-related automations in one place within the admin.

In order for this integration happen, I worked with two other designers to design the creation experience for partners that want to integrate, and the merchant-facing experience for adding third-party marketing actions to automation workflows.

For full details of my contributions and process, review the case study presentation below.